(Introduction)
Digital Design for Sugarfina, the ultimate candy store and leader in the candy industry for unique candy gifts.
(Project type)
Digital Design
(Company)
Sugarfina
(Scope of work)
Sugarfina launches a new campaign roughly every 3-4 weeks to showcase their innovative products and sends out daily emails to keep their audience on their toes. By keeping in mind current trends for marketing as well as what our target demographic will be needing for luxury gifts, Sugarfina's main and most successful engagement and profit driver were their emails, which were sent to their mailing list of 500+k subscribers per day.
Components included an email series for every campaign, landing pages to spotlight products, and other digital assets (such as paid ads on Facebook, Instagram, and native ads) to cross-promote this campaign across our site.
(Loyalty Page Mockup)
Sugarfina wanted to redesign and wireframe the Loyalty Page to entice users to sign up and redeem products from the Sugarfina Rewards program.
(Paid Ads)
Sugarfina ran paid ads congruent to each campaign spanning from traditional holidays (Mother’s Day, Easter, etc.) to campaigns highlighting new collaborations and product.
(Emails)
These are a sampling of the the emails I designed, and the most successful ones doubled and sometimes even tripled our conversion rate.
