(Introduction)
Digital Design for Johnny Was, a Boho Chic Clothing & Vintage-Inspired Style brand
(Project type)
Digital Design
(Company)
Johnny Was
(Scope of Work)
Johnny Was is a fashion brand that is targeted towards older female consumers who love the bohemian lifestyle and apparel. Every month launches a new collection (usually following the quarterly seasons) with additional marketing directives such as Cyber Monday, Resort, Gift Guides, Holiday sales, and friends and family sales.
Components included email series for every drip (post purchase, welcome, birthday), collection emails (usually ranging between 35-60 emails per monthly campaign), weekly landing pages to highlight seasonal stories and products products (up to, but not limited to, 6 home and landing pages a month), and other digital assets (such as paid ads on Facebook, Instagram, and native ads) to cross-promote campaigns across the site.
(Homepages)
Every week launches a new story from the monthly collection and spotlights collection wide best sellers, evergreen product, and sale SKUs.
(Paid Ads)
Ad deliverables included gifs and stills that were carefully designed for social media and distributed to an agency who would launch them through Instagram, Facebook, and other paid media sites.
(Emails)
Some of the best performing emails that focused on increasing our CTR and revenue throughout multiple campaigns.
(Retail Assets)
Often fielded last minute requests for retail digital and physical assets celebrating anniversaries of store openings, marketing initiatives to increase walk-in and foot traffic to our physical stores located all throughout the United States.