(Introduction)
Graphic Design & content creation for NUX Active, a women-ran, women-empowered activewear brand that set the trend for quality seamless activewear in 2007.
(Project Type)
Graphic Design, Content Creation for Marketing Initiatives
(Credits)
NUX Active
Creative Director and Senior Product Designer - Andrea Nettle
Graphic Designer - Joey Luau
(Process)
Under the creative director’s guidance, we created graphics ready for digital and print over the course of multiple seasons. Collateral included, but was not limited to: linesheets, lookbooks, private label catalogs, CADs, influencer markeitng assets, wholesale banners and catalogs, as well as assisting on seasonal shoots.
WEB LAYOUTS
Emails
Web Banners
Social Graphics
(Shoots)
I assisted on shoots (steaming, coffee, holding equipment, assisting photographer, art director, and creative director on set) while taking BTS on various equipment for social/marketing initiatives.
Shot for NUX’s Gift Guide in 2018 and BTS for season Summer 2019 to Spring 2020.