Sugarfina
Digital + Motion Design
Project Type
Digital Design
Year
2021
Company
Sugarfina
Scope
Digital + Motion Design for marketing, collaborated with packaging team for Lunar New Year 2022.
For Sugarfina, the ultimate candy store and leader in the candy industry for unique candy gifts.
Project Description
Sugarfina launches a new campaign roughly every 3-4 weeks to showcase their innovative products and sends out daily emails to keep their audience on their toes. By keeping in mind current trends for marketing as well as what our target demographic will be needing for luxury gifts, Sugarfina's main and most successful engagement and profit driver were their emails, which were sent to their mailing list of 500+k subscribers per day.
Components included an email series for every campaign, landing pages to spotlight products, and other digital assets (such as paid ads on Facebook, Instagram, and native ads) to cross-promote this campaign across our site.










Let's work together
An art director based in New York, creating editorially-driven visual narratives that translate seamlessly across print, digital, and brand experiences
Services
art direction
visual + digital design
digital experiences
brand identity
Located In
Brooklyn, NY
Boyle Heights, CA
Let's work together
An art director based in New York, creating editorially-driven visual narratives that translate seamlessly across print, digital, and brand experiences
Services
art direction
visual + digital design
digital experiences
brand identity
Located In
Brooklyn, NY
Boyle Heights, CA
Let's work together
An art director based in New York, creating editorially-driven visual narratives that translate seamlessly across print, digital, and brand experiences
Services
art direction
visual + digital design
digital experiences
brand identity
Located In
Brooklyn, NY
Boyle Heights, CA