Sugarfina
Digital + Motion Design
Project Type
Digital Design, Motion Design, CPG Design
Year
2021
Company
Sugarfina
Scope
Digital + Motion Design for marketing
Senior Packaging Designer: Erin Worley
Collaborated with packaging team for Lunar New Year 2022
Project Description
Sugarfina, the ultimate candy store and leader in the candy industry for unique candy gifts.
• Assets include included an email series for every campaign to a mailing list of half a million subscribers per day - Sugarfina's main and most successful engagement and profit driver
• Landing pages to spotlight products for luxury gifts and new campaigns every 3-4 weeks
• All digital assets (such as paid ads on Facebook, Instagram, and native ads) to cross-promote this campaign across our site.
• Collaborated with Senior Packaging Designer to create assets for the new shadow boxes for Lunar New Year 2022 (This had never been done before for Sugarfina)
