JB Lashes
Art Direction, Photography
Project Type
Art Direction, Photography, Photo Retouching, Brand Strategy and Market Placement
Year
2020
Company
JB Cosmetics
Scope
Art Direction + Photography - Joey Luau
Make up + Hair - Denise Bugarin
Models - Chloe Yu (Industry) & Brandi Tyell (Bella Agency)
Retouching Assist - Daniel Nguyen
Project Description
In addition to a refresh in brand identity, JB Lashes also needed a makeover in terms of photography and visual markers.
JB Lashes wanted to appear like the girl next door ― just all grown up: a cool & chic modern professional, a grounded and career-oriented lash artist, a powerful and contemporary professional.
• Spearheaded new inclusive and diverse shoot direction to be used for all packaging inserts and marketing collateral.
