JB Lashes
Branding, Photography
Project Type
Art Direction, Photography
Year
2020
Company
JB Cosmetics
Scope
Art Direction + Photography - Joey Luau
Make up + Hair - Denise Bugarin
Models - Chloe Yu (Industry) & Brandi Tyell (Bella Agency)
Retouching Assist - Daniel Nguyen
Project Description
In addition to a refresh in brand identity, JB Lashes also needed a makeover in terms of photography and visual markers. Each month was given a different theme that correlated with campaigns or events that ran on the site and socials.
JB Lashes wanted to appear like the girl next door ― just all grown up: a cool & chic modern professional, a grounded and career-oriented lash artist, a powerful and contemporary professional. We begin a new shoot direction for JB aiming to be more inclusive and diverse not only in color, but of age and gender as well.
Let's work together
An art director based in New York, creating editorially-driven visual narratives that translate seamlessly across print, digital, and brand experiences
Services
art direction
visual + digital design
digital experiences
brand identity
Located In
Brooklyn, NY
Boyle Heights, CA
Let's work together
An art director based in New York, creating editorially-driven visual narratives that translate seamlessly across print, digital, and brand experiences
Services
art direction
visual + digital design
digital experiences
brand identity
Located In
Brooklyn, NY
Boyle Heights, CA
Let's work together
An art director based in New York, creating editorially-driven visual narratives that translate seamlessly across print, digital, and brand experiences
Services
art direction
visual + digital design
digital experiences
brand identity
Located In
Brooklyn, NY
Boyle Heights, CA