Salmon & Rice CUDDLY Food
Art Direction, Photography, Retouching
Project Type
Art Direction, Photography, Retouching, Brand Strategy
Year
2023-2025
Company
CUDDLY
Credit
Producer, Director, Photographer: Joey Luau
Videographer: Franco & Marco Gutierrez
Copywriting: Sofia Ranalli
Project Description
CUDDLY is a for-good, for-profit fundraising and wish list platform focused on supporting animal rescues. We launched a DTC brand during my tenure to drive more awareness and other revenue towards our goal of saving animals.
If I ever thought human models could be difficult to work with, I hadn't tried three very energetic pups on location!
• Photographed, directed, and produced this entire campaign with months of planning with my immediate marketing team and our video agency with a 2 week turnaround.
• Assets include lifestyle, e-commerce, soldier imagery (all conceptualized, shot, and retouched by me), and a commercial and associated videography for Linear TV and agency ads.
