CUDDLY
Creative Direction, Digital Design
Project Type
Creative Direction, Digital Design
Year
2023-2025
Company
CUDDLY
Scope
Creative Director: Joey Luau
Designer: Aliya Perry
Copywriting: Sofia Ranalli
Director of Social Media: Alexis Gomez
UX/UI Principal: Jenny Chan
Project Description
CUDDLY is a for-good, for-profit fundraising and wish list platform focused on supporting animal rescues.
Drove and managed all creatives encompassing OOH and packaging, social and marketing assets, and photography for corporate and DTC initiatives. Drove all creative for the first CUDDLY food launch.
