CUDDLY

Creative Direction, Retail and Digital Design

Creative Direction, Retail DTC and Digital Design

Project Type
Creative Direction, CPG + Retail Design, Digital Design, Brand Strategy, Project Management

Project Type
Creative Direction, CPG and Retail Design, Digital Design, Brand Strategy, Project Management

Year
2023-2025

Company
CUDDLY

Credit

Creative Director: Joey Luau
Designer: Aliya Perry
Copywriting: Sofia Ranalli
Director of Social Media: Alexis Gomez
UX/UI Principal: Jenny Chan

Project Description

CUDDLY is a for-good, for-profit fundraising and wish list platform focused on supporting animal rescues. We launched a DTC brand during my tenure to drive more awareness and other revenue towards our goal of saving animals.

• Drove and managed all creatives encompassing OOH and packaging, type treatment and updated brand strategy, social and marketing assets, and photography for corporate and DTC initiatives

• AKA: I did it all and the kitchen sink!

Let's work together

hello@awildjoyee.com

An art director based in New York, creating editorially-driven visual narratives that translate seamlessly across print, digital, and brand experiences

Services

art direction
visual + digital design
digital experiences
brand identity

Located In

Brooklyn, NY

Boyle Heights, CA

Let's work together

hello@awildjoyee.com

An art director based in New York, creating editorially-driven visual narratives that translate seamlessly across print, digital, and brand experiences

Services

art direction
visual + digital design
digital experiences
brand identity

Located In

Brooklyn, NY

Boyle Heights, CA

Let's work together

hello@awildjoyee.com

An art director based in New York, creating editorially-driven visual narratives that translate seamlessly across print, digital, and brand experiences

Services

art direction
visual + digital design
digital experiences
brand identity

Located In

Brooklyn, NY

Boyle Heights, CA